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Overview

Problem

The website, untouched since 1996, had an outdated design with a cluttered interface that made navigation difficult and frustrating for users. Its unintuitive flow and lack of modern usability standards hindered engagement and damaged credibility.

Solution

To address these issues, we undertook a comprehensive website redesign focused on usability, aesthetics, and functionality. The key improvements included:

Modern Visual Design – We implemented a clean, contemporary layout with a structured hierarchy, improved typography, and an engaging color scheme to enhance readability and appeal.
Intuitive Navigation & User Flow – The site architecture was restructured to create a logical, user-friendly experience, reducing friction and ensuring visitors could easily find what they needed.
Responsive & Mobile-Friendly Design – The new site was built to be fully responsive, ensuring accessibility across all devices, from desktops to smartphones.
Enhanced Functionality – We introduced interactive features, improved search capabilities, and streamlined content to improve engagement and efficiency.
Optimized Performance – The site was rebuilt with modern frameworks, improving loading speeds and overall performance for a seamless browsing experience.

The result was a modern, intuitive website that significantly improved usability, engagement, and credibility with nearly 40% increase in SEO rating.

Skip to Research Summary

Research

Current Website Audit

Condensed Site map

Changes needed in current website:

Landing Page: Needs more than a static slide; expand content and provide clear calls-to-action.
Global Design: Margins and alignments are inconsistent and should be standardized.
Navigation & Layout: Some project pages have unintuitive layouts, unclear headings, and unnecessary blank code spaces (e.g., Transit Oriented Development Advisory Services page).
Visual Hierarchy: Project pages should have clearer headings and a more inviting, structured layout.
UI & Engagement: Current design lacks engaging UI elements that improve user interaction.
About Page: Content should be revised to include the company’s objective and mission for clarity and credibility.

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